Lingfang (Ivy) Li is a Professor of Applied Economics in School of Management (FDSM), Fudan University. She serves as the Vice Department Chair of Applied Economics Department in FDSM. Her research fields include Information Economics, Industrial Organization, Applied Game Theory, and Behavioral Economics. In recent years, she works on topics related to market design in digital economy. Her papers have been published in Management Science, Rand Journal of Economics, Journal of Economics and Management Strategy, Decision Support Systems, Decision Science, etc.